Microcell Connexions and PowerLOC to Bring Wireless Position and Tracking
Solutions to Canada
An Agreement Signed as a Result of Microcell's Ongoing 'Project Rainbow' Initiative
TORONTO--(BUSINESS WIRE)--Sept. 20, 2001-- Microcell Connexions Inc., a subsidiary of Microcell (Nasdaq:MICT - news; TSE:MTI.B. - news)
Telecommunications Inc., and PowerLOC Technologies Inc., a wholly owned subsidiary of Paradigm Advanced Technologies (OTCBB:PRAV - news), today announced an
agreement whereby PowerLOC will deploy its L-Biz® GPS wireless satellite position and tracking solutions in Canada using Microcell Connexions' Global System for
Mobile communications (GSM) network.
The agreement was achieved as a result of Project Rainbow, a wireless industry initiative launched earlier this year by Microcell Telecommunications, which is designed to
bring together an ecosystem of organizations to develop and market commercial mobile data services.
With this agreement, PowerLOC will offer its first generation VLD 104 GSM-based vehicle location devices in Canada based on wireless connectivity of Microcell's GPRS
network with the potential of roaming capabilities to the United States and elsewhere. Two-way data and text communications between a client using the PowerLOC L-Biz®
Web browser access to PowerLOC's Tracker(TM) server and the Global Positioning System (GPS)-enabled VLD 104 mobile devices will provide a cost-effective solution
for tracking, locating and communicating with vehicles using Microcell's Short Messaging Service (SMS). An added feature to the PowerLOC offering designed for users
with personal digital assistants (PDAs) is the ability to send and receive text messages or emails. Customers can use their PDAs when connected to the VLD 104 in the
vehicle using an accessory cable.
``Microcell's GSM network provides an ideal platform for the aggressive deployment of PowerLOC's Internet-enabled vehicle tracking solutions in Canada taking advantage
of our network's Short Messaging Service,'' said Alex Brisbourne, Vice-President and General Manager of Business Development, Microcell Connexions. ``Our agreement
with PowerLOC represents a milestone in the delivery of GPRS wireless data services under Microcell's Project Rainbow banner.''
``This agreement between PowerLOC and Microcell will help us to build the pre-eminent world-wide asset location and tracking solution based on the combination of GPS
for positioning, the wireless networks for connectivity, and the Internet for the client access,'' said Eduardo Guendelman, President and CEO, PowerLOC. ``PowerLOC is
ideally positioned to be able to attract major retail and automotive industry channels to market our GSM-enabled tracking solutions and offer our Location Service Providers
(LSP®) global network coverage, roaming benefits and superior performance.'' About Project Rainbow
Launched by Microcell Telecommunications in June 2001, Project Rainbow is a unique initiative designed to bring together an ecosystem of organizations to develop and
market commercial mobile data services. Microcell's goal with Project Rainbow is to work together with other enabling organizations, such as system integrators, network
access device and content suppliers, platform and toolkit developers, multimedia technology providers, application developers, and domain specialists, to develop and deliver
these applications to market quickly and cost effectively. |
