Advanced Micro Devices - Moderated (AMD) Message Board

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Technology Stocks : Advanced Micro Devices - Moderated (AMD)

AMD 215.32

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3:59 PM EST

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To: Petz who wrote (56801)	10/1/2001 5:42:21 PM
From: bacchus_ii	Read Replies (2) of 275872

RE:"Maybe Athlon XP is extra fast running XP?" Chipmaker Advanced Micro Devices will call its upcoming desktop processor the Athlon XP in what seems to be an odd marketing coincidence. Sunnyvale, Calif.-based AMD next month will release a 1.5GHz Athlon desktop processor. Unlike current chips that merely go by the name "Athlon," the new chip and its successors will carry the XP suffix, similar to Windows XP, the name of Microsoft's next operating system. Although the chip's XP designation appears to have been inspired by Microsoft, that's not the case, sources say. Instead, AMD will adopt the new brand as part of a campaign to differentiate its chips from competing products from Intel ... The XP designation, sources say, is an unfortunate coincidence. In AMD's case, the letters XP stand for extra performance. In Windows XP, the XP stands for experience. AMD apparently had been contemplating the branding scheme at the time Microsoft announced the software. news.cnet.com LOL ... would you believe... Gottfried

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