Advanced Micro Devices - Moderated (AMD) Message Board

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Technology Stocks : Advanced Micro Devices - Moderated (AMD)

AMD 231.83

+1.7%

Jan 16 9:30 AM EST

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To: Elmer who wrote (57101)	10/3/2001 8:51:22 PM
From: fyodor_	Read Replies (1) of 275872

Elmer: The customer thinks MHz is performance therefore AMD must make the customer think the rating number means MHz. We could argue amongst ourselves whether or not MHz really means performance in the Athlon/P4 debate but that's not the point. The typical customer isn't thinking that far. They think (rightly or wrongly) that MHz = performance therefore AMD must deceive them to remain competitive. I think we should just agree to disagree here. I really believe that the average customer believes the NUMBER is performance and that he/she doesn't know what units the NUMBER is measured in. They simply equate the NUMBER with performance, "MHz" doesn't enter into at all. If one looks at it this way, inflating "MHz" at the expense of performance is the deceptive issue. Chalk it up to ignorance on the part of the consumer. If consumers were well-educated, AMD wouldn't have to use a rating scheme. (And I'm betting the P4 wouldn't look like it does, but that's an entirely different matter ;-)). -fyo

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