Although Samsung is still trailing Siemens, which has also grown share consistently in the past years and now has 7.9 percent of the global market, Samsung said it is aiming to become one of the world's top three players.
"We're on target to become one of the world's top three," Kim said.
I hope they are successful, but do they not understand that everyone is targetting to become the world's top three?
p.s. imagine a merger between Motorola and Samsung? I'd like to see that. Not the seimans merger or whatever.
"Europe is a highly saturated market. The real growth is taking place in Asia and South America, while there's still some room for growth in the U.S.," he said.
this make sense. Siemens markets are not growing. Samsung's markets are. So samsung moves up in market share.
"There's a major benefit from the brand, and more and more phones are sold through normal electronics shops. Our presence there (with TVs and audio) gives us an advantage," he said.
That might have been true 10 years ago, but today...Nokia and Motorola and other cell phone companies have created just as strong brands, technology, sales force, and distribution channels.
"For some reason these companies (Philips, Sony) haven't been able to do it. Their products just weren't good enough," he said.
This is actually funny. Everyone thought these electronics companies would dominate the handset market. The same thing was said about the CRM market. The research guys thought the big ERP players would dominate the CRM market and that just didn't happen.
He's not afraid that this summer's tie-up between the cellphone operations of Japan's Sony and Ericsson will threaten Samsung, pointing out that Philips wasted two years due to its failed merger attempt with Lucent's <LU.N> cellphone business.
"They'll be so distracted that it will give us an opportunity," Kim said.
Sony and Ericsson would say otherwise, but i think Samsung gets the advantage.
Sony outsources their handsets to be made while Ericsson keeps it in-house. Both companies are going their own ways. This will probably cause problems. |
