HouseHold Direct Launches Aggressive Acquisition Plan Multiple Operations to Jumpstart Revenue Growth
ATLANTA, Oct. 4 /PRNewswire/ -- HouseHold Direct.com, Inc. (OTC Bulletin Board: BYIT - news). HouseHold Direct announced today that it has expanded the types and categories of companies targeted for acquisition. These negotiations are being supported and coordinated by the merger and acquisition team at Southbridge Business Resources (SBRI).
The expanded plan proposed by SBRI is to acquire separate, profitable operations that represent the various components of the national HouseHold Direct membership marketing and fulfillment platform, instead of initially approaching the wholesale shopping clubs. As a result of this new direction, the Company has terminated any discussion with Family Savers. These expanded business categories include: e-mail or direct mail marketing services, customer support or service bureaus, and product shipping and delivery carriers. Approaches are also being directed to consumer product sales companies including: catalog, some types of retail and a broad group of wholesale companies that will gain vertical market integration with many different manufacturers.
The Company's previous consolidation plan was limited to existing wholesale buying club operations as a method to rapidly gain revenue and market share. ``This strategy has always been sound, but the number of companies suitable for consideration has been limited'', stated John Folger, President of HouseHold Direct. ``What's important is that the larger club operators, which are profitable, want to see revenues and earning in a potential acquirer, and this program will provide that immediate advantage.''
By implementing a business development strategy that allows for the rapid acquisition of multiple components of the national platform, it will be much easier to create an organization with substantial revenues that can then implement the buying club consolidation plan. The immediate result from this strategic shift is that the number of target companies has expanded from fewer than ten to more than 100. The SBRI team is utilizing their financial resources to conduct multiple negotiations at this time.
Ron Brewer, President of SBRI, stated, ``We are much more successful when we conduct a broader sweep of the opportunity market, because some acquisitions take more time and effort than others. This is the best way to maximize our financing and acquisition experience to quickly and continuously add revenue and shareholder value as we build the core competency of the business.''
About HouseHold Direct
The mission of HouseHold Direct is to empower consumers by creating the largest private wholesale shopping network in the world. The Company is focused on becoming the dominant and only publicly traded company to represent the presently fragmented industry of independently operated private buying clubs, and on implementing a national franchise program. Its superior personalized shopping environment and consumer experience creates the compelling incentive to join the network and underscores the Company slogan, ``Live much better for much less''.
Forward-looking statements in this release are made pursuant to the ``safe harbor'' provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements involve risks and uncertainties, including without limitation, continued acceptance of the Company's products, increased levels of competition for the Company, new products and technological changes, the Company's dependence on third-party suppliers, and other risks detailed from time to time in the Company's periodic reports filed with the Securities and Exchange Commission.
Corporate Contact: E-mail: infohhd@HouseHoldDirect.com
Web Site - householddirect.com
Investor Relations:
Rick McCaffrey
OTC Financial Network
Toll Free: 888-244-7862 (ext. 621)
or 781-444-6100 (ext. 621)
www.otcfn.com/byit
E-mail: rick@otcfn.com
Investor Relations:
Ronald Garner
Equitilink
Toll Free: 877-788-1940 (ext. 107)
www.equitilinkpr.com
Acquisition Strategy:
Ron Brewer
Southbridge Business Resources
Phone: 918-599-9251
E-mail: sbri@ionet.net
SOURCE: HouseHold Direct.com, Inc.
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