Xybernaut Strengthens Corporate Identity and Refines Global Branding Strategy
October 11, 2001 12:59:00 PM ET
FAIRFAX, Va.--(BUSINESS WIRE)--Oct. 11, 2001-- Enhanced Logo and New Corporate Themes Reflect Evolution From Product Company to Solutions Company
Xybernaut(R) Corporation XYBR, the leader in mobile and wearable computing technologies, today launched its refined corporate identity with a new tagline, enhancements to its core themes and company logo, and a refined Web site.
"Over the past decade, as Xybernaut has grown, the Xybernaut brand has also grown in the minds of customers, partners, stakeholders, and other strategic communities," said Edward G. Newman, chairman, president, and CEO of Xybernaut. "Xybernaut is known for its entrepreneurial flair, established relationships and technological innovation. Due to our international growth, ability to attract world-class partners and success in becoming a solutions company, we have embarked on a strategic initiative to sharpen the focus of the company. Our emphasis throughout this effort remains on the traits that capture the true essence of the company."
The enhanced Xybernaut logo provides one face to the company's entire worldwide supplier, customer and employee base as the company defends its established market leadership and pursues new opportunities. The enhanced corporate identity is anchored by a new tagline -- Technology that Works With You -- a statement that reflects Xybernaut's evolution from a product company into a solutions company.
The company logo has been refined to support and reaffirm Xybernaut's leadership in creating and protecting intellectual property; developing ideas into innovative technologies; and implementing and supporting complete solutions for customer. The logo and tagline build on the solid foundation of the following core themes:
Practical Visionaries:
With over a decade of experience and know-how, Xybernaut explores, invents and patents breakthrough concepts in wearable and mobile computing. Our ideas evolve the way we work and live with technology, setting new standards for what we can achieve.
Innovative Technology Products:
Xybernaut works with best-of-breed companies to create products that empower users to achieve the task-at-hand. Our hardware and software solutions can afford productivity gains in your work force, improved quality of service for your customers, and a measurable return on investment for your organization.
Complete Integration Solutions Worldwide:
Xybernaut works closely with customers to achieve effective, long-term success. Our subsidiaries offer consulting and training services that provide for successful implementation and support of complete technology systems.
In addition to work tools and instruments, the mobile worker currently needs multiple computing, communication, and productivity devices -- laptop, pager, phone, PDAs and others. Xybernaut products represent a convergence of technology devices that integrate seamlessly and comfortably into traditional work situations and processes.
They yield unparalleled benefits for addressing at-hand tasks -- improved focus and work flow, better teamwork, and significantly enhanced productivity.
Xybernaut and its best-of-breed collaborators continue to enhance new classes of products that work with you ... wherever you are. These products, which are ultra mobile, fully integrated, easy to use, comfortable to wear, powerful, compatible, and robust, include:
-- Mobile Assistant(R) V (MA(R)V) -- a fully functional, wearable Wintel-based computer that takes the place of a wide variety of computing and communications devices
-- MA(R)TC -- a versatile wearable computer for organizations that need customized functionality
-- POMA(TM) -- a device for professional consumers that revolutionizes the way they work, play and shop by offering a personal, mobile, on-line experience
Xybernaut products help companies succeed by empowering their mobile work force to achieve more every day.
About Xybernaut Corporation
Xybernaut Corporation is the leading provider of wearable/mobile computing hardware, software and services, bringing communications and full-function computing power in a hands-free design to people when and where they need it. Headquartered in Fairfax, Virginia, Xybernaut has offices and subsidiaries in Europe (Germany) and Asia (Japan). Visit Xybernaut's refined Web site at www.xybernaut.com.
MS-DOS, Windows and Windows NT are registered trademarks of Microsoft Corporation Timeline: 1990: CPSI Inc. founded by visionaries Ed Newman and Mike Jenkins 1992: First U.S. patent filed 1993: First wearable computer introduced 1995: Company name changed to Xybernaut 1996: Xybernaut IPO issued 1997: Xybernauts third generation product, 133P, sets new industry standards 1998: MA IV dominates the market with mainstream acceptance 2000: Xybernaut forms Xybernaut Solutions, Inc., and Xybernaut Development Corp.; Transferable Core (TC) patent granted; Xybernaut partners with IBM, Texas Instruments 2001: MA V and POMA launched, delivering best-in-class solution for commercial and consumer markets alike. Today: Xybernaut's intellectual property dominates the wearable marketplace with over 700 patents issued or pending worldwide NOTE TO MEDIA: High resolution image of new Xybernaut logo is available in on BusinessWire's Home Page at www.businesswire.com
Note: A Photo is available at URL: businesswire.com
Contact Information:
Xybernaut Corp.
Michael Binko, 703/654-3637
mbinko@xybernaut.com
or
Hill Communications
Chad Hill, 925/945-7910
hillcomm@earthlink.net
or
The Wall Street Group
Ron Stabiner, 212/888-4848
rstabiner@thewallstreetgroup.com |
