College Football: Nits, Gators, Bruins, Vols - Whoever! Message Board

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Pastimes : College Football: Nits, Gators, Bruins, Vols - Whoever!

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To: Nittany Lion who wrote (4636)	10/12/2001 8:48:30 PM
From: MythMan	Read Replies (1) of 11146

>>In 1979, Paul Fireman, a partner in an outdoor sporting goods distributorship, spotted Reebok® shoes at an international trade show. He negotiated for the North American distribution license and introduced three running shoes in the U.S. that year. At $60, they were the most expensive running shoes on the market. By 1981, Reebok's sales exceeded $1.5 million, but a dramatic move was planned for the next year. Reebok would introduce the first athletic shoe designed especially for women; a shoe for a hot new fitness exercise called aerobic dance. The shoe was called the Freestyle™, and with it Reebok anticipated and encouraged three major trends that transformed the athletic footwear industry: the aerobic exercise movement, the influx of women into sports and exercise and the acceptance of well-designed athletic footwear by adults for street and casual wear.<< reebok.com those were ballerina shoes you were wearing, right? -g-

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