How about this:
Frost & Sullivan: Revolutionizing Wireless
Telecommunications: Broadband PCS Providers Race to
Supply Anytime-Anywhere Communications to Consumers
PR Newswire - June 24, 1997 08:09
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MOUNTAIN VIEW, Calif., June 24 /PRNewswire/ -- Since cellular telephony
was first offered over a decade ago, wireless telecommunications have
experienced phenomenal growth. Further, the U.S. Broadband Personal
Communications Services (PCS) equipment market has begun to revolutionize the
wireless industry. Participants within this market have the opportunity to
provide consumers with "anywhere, anytime" communications that offer higher
voice quality and more security than analog cellular communications.
According to strategic research by Frost & Sullivan, U.S. Broadband PCS
Equipment and Services, PCS equipment and service providers are in the
driver's seat as technology promises to provide a wireless communication
medium that adds features not currently available with cellular
communications, and combine services that other wireless services provide
(i.e. paging, short messaging, e-mail) all in one convenient package.
Driven by new PCS service providers entering into metropolitan market, low
costs of service, the fact that subscribers don't have to sign a one-year
contract for service, the ability to do more with the service, and the novelty
of it, the U.S. broadband PCS industry, while still in its introductory stage,
is experiencing phenomenal growth. In 1996, the industry topped
$759.2 million in revenues and the market is expected to show continual
through 2003.
"PCS service providers find themselves entering into a marketplace with
two well-entrenched providers in the cellular carriers. In order to be
noticed, PCS service providers will need to come out with something to
differentiate themselves from the competition. Examples of this include being
the first 100 percent digital network, offering rate plans five to 10 percent
lower than other services, offering more custom calling features with each
rate plan, or being the only provider to give away airtime with every call,"
said Frost & Sullivan's telecommunications research manager, Dr. Brian Cotton.
Because the Broadband PCS market is still in the developmental stage, it
is faced with many challenges. Among these are a lack of full financing for
networks, PCS providers being able to differentiate themselves from cellular
providers, governmental interference, exorbitant interconnection fees, poorly
functioning networks, and designing convenient sign-up procedures.
One of the key competitive issues in the broadband PCS market is being the
first-to-market in a given service area. There promises to be a big price war
among PCS service providers and cellular providers to attract subscribers.
Those providers that grab the early shares will be the ones that can establish
themselves against the fierce price-based competition.
"The customer determines the success or failure of any company, and no
where is it more prevalent than in the wireless telecommunications industry.
With churn levels at 26 percent annually in the cellular industry, and a
$500 to $600 acquisition cost on behalf of the provider, customer retention is
key to success. PCS service providers will need to ensure that subscriber's
problems are addressed immediately and satisfactorily. The subscribers need
to feel that they are valued and have influence upon the service they
receive," says Cotton.
The technologies reviewed include global system for mobile communications
(GSM), time division multiple access (TDMA), code division multiple access
(CDMA),interim standard 41 revision B( IS-41B), metropolitan trading area
(MTA) and basic trading area (BTA).
Market participants include: Alcatel Telecom, AirNet Communications
Corporation, Allen Telecom Group, Incorporated, Andrew Corporation, ArrayComm,
Incorporated, Celcore, Celwave, Comsearch, DSC Communications Corp., Ericsson,
Incorporated, Excel, Incorporated, Glenayre Technologies, Incorporated, Harris
Farinon, Hughes Network Systems, Inet, Incorporated, Lucent Technologies,
Metawave Communications Corp., Metrica, Incorporated, Motorola Cellular
Infrastructure Group, Nokia Telecommunications, Northern Telecom Wireless
Networks, PCSI, QUALCOMM, Incorporated, Racal Antennas, Incorporated, Siemens
Stromberg-Carlson, Summa Four, Incorporated, Tandem Computers Incorporated,
Tessco Technologies, Incorporated, Audiovox Cellular Communications,
Mitsubishi Wireless Communications, Inc., Motorola Cellular Subscriber Group,
NEC Communications Terminals Group, Nokia Mobile Phones Americas, OKI Telecom,
ORA Electronics, Siemens Wireless Terminals, 21st Century Telesis, Inc.,
Aerial Communications, Inc., American Personal Communications, L.P., Ameritech
Cellular Servicers., AT&T Wireless Services, Inc., Bell South Mobility DCS,
Chase Telecommunications, Inc., Cox Communications, Inc., General Wireless
Inc., GTE Wireless Services, InterCel, Inc., Nextwave Telecom, Inc., Omnipoint
Communications, Inc., Pacific Bell Mobile Services, PhilleCo, Pocket
Communications Inc., PrimeCo Personal Communications L.P., Southwestern Bell
Communications, Inc., Sprint PCS, and Western Wireless Corporation.
Frost & Sullivan is an international marketing consulting company that
monitors the telecommunications industry for market trends, market
measurements, and strategies. This ongoing research is utilized to update a
series of research publications such as #5383-64 World Multimedia Hardware &
Software Markets and to support industry participants with customized
consulting needs.
Visit Frost & Sullivan's Web site at: frost.com
Report: 5421-65 Publication Date: June 1997 Price: $3995
SOURCE Frost & Sullivan
NOTE TO EDITOR: Free executive summaries of all Frost & Sullivan reports
are available to the press.
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