Another PR from FRL which shows that they are developing other products which will increase revenue flows for the Company. Increased revenues will eventually support a higher valuation for the Company
"Firelight Announces Release of Butch Harmon’s “Putting Insight”
October 16, 2001— Firelight Corporation (FRL – CDNX) is pleased to announce the much-anticipated completion of its newest product, Butch Harmon’s “Putting Insight”. This new product is designed by Mr. Harmon and tested by top touring professionals, to help eliminate the major putting problems experienced by golfers of all handicaps. 'Butch Harmon's Putting Insight', consisting of a special mirror with accompanying 12-minute video hosted by Butch Harmon, received an excellent review in an “exciting new products” section in Golf Digest earlier this year. Sales of this new golf training aid have commenced, retailing at $29.95 USD, and are also available at the company’s website located at www.harmonvideos.com.
In response to recent global unrest, the management of Firelight made the decision in mid September to cut back on the television advertising campaigns for the Butch Harmon ‘Ultimate Golf ‘video series. However the company has continued to experience very satisfactory sales revenues in relation to advertising costs, and consequently management is now in the process of expanding the company’s marketing campaign again, and preparing for an anticipated buoyant Christmas season.
The goal of Firelight Corporation and Butch Harmon is to create a broadly based golf media company providing not only the highest quality videos and training aids but to simultaneously develop an involvement in all aspects and routes of promoting the game on a global basis. The company’s mission is to provide unparalleled quality and service to the golf playing community, while constantly striving to increase, and maintain, exceptional shareholder value via strong revenue and asset growth. Shareholders, or other interest parties with questions regarding this news release, or other matters are urged to contact the company, toll free at 888-465-3995 or Investor Relations at 604-467-4822 or toll free at 888-945-4770. " |
