WIRELINE GROWTH!!!!!!!!!! VIA VERIZON!!!!
VZ new push on Broadband DSL intro >&
by: ridelongride 10/17/01 03:28 pm
Msg: 310899 of 310925
Wednesday October 17, 11:36 am Eastern Time
Press Release
SOURCE: Verizon Communications
Verizon Reaches One Million DSL Lines-in-Service Milestone; Announces $29.95 Introductory Monthly Rate
Increased Availability, Faster Installation and Enhanced Service Drives DSL Growth
NEW YORK, Oct. 17 /PRNewswire/ -- Verizon Communications' (NYSE: VZ - news) Advanced Services subsidiary now has one million DSL (digital subscriber line) high-speed Internet lines in service, the company announced today.
The company also unveiled a sales promotion designed to help meet previously announced 2001 targets of 1.2 to 1.3 million DSL lines in service.
The consumer offer from Verizon Online, the company's Internet service provider, begins Friday and will include a special three-month introductory rate of $29.95 a month. There is no annual commitment required, no activation or service termination fees and a 30-day, money-back guarantee. The service package also includes a do-it-yourself DSL installation kit and a Logitech Express Cam PC camera.
``We're proud to reach this important milestone of one million lines in service and to launch a compelling new sales promotion,'' said Keiko Harvey, senior vice president -- Verizon Advanced Services. ``Demand for high-speed Internet access remains high, and we're meeting America's need for speed by continuing to expand availability of our DSL service, reduce our installation time and enhance our customer service."....
Strong Demand to Fuel Sales Growth
Veronica Pellizzi, group president -- Internet and data for Verizon, said that demand for DSL remains high and that bodes well for continued sales growth.
``Studies show that almost 20 percent of consumers with dial-up Internet access expect to subscribe to some form of high-speed connectivity by mid-2002,'' she said. ``Up to 16 percent of all new high-speed subscribers are first-time Internet users. The market for high-speed access isn't limited to early-adapters or the Internet savvy. It is wide-open for the Internet novice as well.''
Pellizzi said Verizon will aggressively market its DSL service with continued product enhancements and compelling value propositions supported by interest-grabbing advertising campaigns.
Customers who sign up for DSL service from Verizon Online during the promotion, which runs from Oct. 19 to Nov. 30, will get equipment and service activation valued at $250 at no charge and save $60 in monthly fees.
``These savings, combined with the elimination of any annual commitment, provide a great incentive for customers to order broadband,'' said Pellizzi.
``We have one million DSL lines in service today. But clearly our deployment reaches millions more who have not yet signed up. Our job is to give them good reasons to join the broadband revolution today,'' Pellizzi said.
``Our promotion and ongoing product enhancements will be supported by our 'Get On With It' advertising campaign that features real people and the many ways they use DSL to get more out of the Internet,'' said Pellizzi.
The campaign rolled out nationally on Sept.1 in 17 regional markets with broadcast and print ads, direct mail, bill inserts, e-mail and online media.
Posted as a reply to: Msg 310887 by ridelongride |
