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Non-Tech : OAKLEY- NYSE:OO
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To: grogger who wrote (639)6/25/1997 1:13:00 AM
From: miklosh   of 1383
 
Rob and all,
imo; (given that management is solid) sunglasses are a faddish (image oriented) niche product, so the key factor is demographics,ie do 15-30 year olds think that oo sunglasses are the coolest. Peter Lynch discovered the gap and other great buys by observing his kid's buying preferences in the local mall. Nike and Hillfiger's run ups are related to the fact that kids buy them like crazy. I buy my sunglasses at pharmacies because I am constantly loosing them, so I wouldn't know.So whats the deal, are oo glasses still hot?
Miklosh
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