First Week Subscribers to Las Americas Broadband's Cable Television Services In Tijuana, Mexico, 'Positively Overwhelming'
LOS ANGELES, Oct. 16 /PRNewswire/ -- The initial wave of subscribers in Tijuana, Mexico, to Cable California's new broadband telecommunication services has been "positively overwhelming," according to Richard G. Lubic, CEO of Las Americas Broadband (OTC Bulletin Board: LABN). Cable California, which is the Mexico operation of Las Americas Broadband, launched its broadband subscription sales campaign last week.
According to Lubic, the majority of subscribers are purchasing the most expensive program tier, Opti Platino, which delivers 70 channels. In addition, he said, consumers are purchasing numerous pay channels as part of Cable California's Opti Maximo plan.
"The buy rate is much higher than we anticipated," according to Lubic. "Tijuana is clearly hungry for quality broadband services which have been previously unavailable."
Lubic stated that cable will be in front of approximately 5000 homes by Thanksgiving as one of the largest broadband fiber-optic systems in Latin America rolls out over the next two years.
According to recent estimates, Tijuana's population density is over 400 homes per square mile, making the city one of the most densely populated areas in North America.
Cable California's Opti Services offers up to 100 channels of television programming from Latin America, the United States and Germany. Programming is beamed from Cable California's newly completed multi-million dollar telecommunications center in Tijuana.
Opti Services lets subscribers select from among four tiers of programming packages from Cable California's advanced telecommunications network. The first tier, Opti Blanco, features 25 programming channels for 150 pesos per month. The second tier, Opti Oro, has 50 fully encoded program channels for 250 pesos per month. The third tier is Opti Platino for 300 pesos per month. Opti Maximo is the fourth tier, which offers pay television services such as HBO, CINEMAX, The Disney Channel and other specially priced movie and sports channels on a program-by-program basis.
Cable California's Opti Net is the company's Internet access service. Bundled with the Opti Platino premium tier, for a monthly fee of 600 pesos a subscriber receives a modem and wireless keyboard at no additional charge and has unlimited Internet access. The Opti Net service requires a minimum two-year contract and will be phased in approximately six months, stated Lubic. About Las Americas Broadband
Las Americas Broadband, through its ownership in Cable California, an entity organized under the laws of the United Mexican States, has a 30-year advanced telecommunications broadband concession from the Mexican government to construct and operate one of Latin America's largest fiber-optic networks, a 750-mhz network providing high-speed Internet, telephony, data and multi-channel cable television to residents and businesses. |
