SUNX.Alert.It seems from reading the posts below, that a lot of investors are getting
in to SUNX.Rumors below for big news,
news letters ETC.
I hope they are right.
By: afrayem $$$$
Reply To: 7977 by par342k $$$ Sunday, 28 Oct 2001 at 10:40 AM EST
Post # of 8921
SUNX MAJOR NEWS COMING UP THIS WEEK
search.messages.yahoo.com
By: nasmania_devil $$$$
Reply To: None Sunday, 28 Oct 2001 at 7:49 PM EST
Post # of 8921
SUNX getting alot of write ups on penny newsletters this
weekend, anybody got a good skinny why so much mention and
what type spike are you expecting if the daytraders hit? tia
By: sunbr8k $$$
Reply To: None Sunday, 28 Oct 2001 at 10:58 AM EST
Post # of 8921
News will be huge. Just saw on TV, KING 5 SEATTLE about SUNX having breakthrough technology. Oh yea.
By: traders5 $$
Reply To: 8840 by wall_st_eagle $$$$ Sunday, 28 Oct 2001 at 7:33 AM EST
Post # of 8921
VERY NICE ARTICLE ON SUNX..FOUND THIS WHILE DOING DD ON SUNX..
On the CD protection side, you have SunnComm, Macrovision, and Midbar whom have emerged as the leaders. Now there is plenty of business out there to have all three of these guys in the marketplace. SunnComm appears to have a leg up with its deals with BMG and various pressing plants.
Interesting news that mentions SUNX - VERY positive!
Streaming Services Make A Major Breakthrough, But The Cause Of Illegal Peer To Peer Services Still Must Be Addressed
Email: sam_emerson@yahoo.com
Tech News:
- Centerspan Files For Additional Patent Rights
- Nearly 56 Percent Of U.S. Office Workers Access Streaming Media, According To Nielsen//Netratings
- Mackie Recording Technology Used In Scoring Latest Spielberg Inspired Video Games From Electronic Arts And Dreamworks Interactive
In the midst of the tragedy and justice here in the US, some very important happening have been occurring in the music space. On October 5, 2001 it was announced that the RIAA joined the studios in a lawsuit against FastTrack alleging that its peer to peer service violates copyright law. In addition on October 9, 2001, Mi2n.com reported, “The National Music Publishers' Association (NMPA), The Harry Fox Agency, Inc. (HFA) and the Recording Industry Association of America (RIAA) announced today that they have come to a breakthrough agreement on the licensing of musical works for new subscription services on the Internet.”
Well, if anyone is paying attention there are two things happening here. First peer to peer services will continue to pop up across the globe and the RIAA doesn’t mind spending resources on legal action to try and stop them. And, of course, the legal work is underway for the major label backed services to launch their online subscription services. Essentially the labels and publishers have taken significant steps in securing their assets, and lets face it they should. However, there will always be pirated music, and it will continue en mass until the labels adopt copy protection schemes.
What should the schemes consist of? Well its not rocket science. A DRM and a protected CD/DVD format. On the DRM front, Microsoft, Intertrust, Sony, TTR, RealNetworks and IBM seem to have staying power, but I would put my money into IBM or Microsoft simply because they will be around no matter what. And of course I am aware of RealNetworks’ joint venture with Musicnet, but it is a real difference in making technology and implementing a successful retail use of it. Look at the trail of tears left by well-funded companies who just couldn’t get it right. While Real has experience in marketing services to consumers, do they really know how to sell music? This is not an easy task on any level. The music wholesale and retail business is very difficult to operate in and there are not large margins in it. The other competing services such as PressPlay, and of course Napster are going to have a difficult time, just like Musicnet in attracting consumers. Until MP3 files stop flowing like water over the web, these services will be marginal at best, but they could in the end be massively successful.
On the CD protection side, you have SunnComm, Macrovision, and Midbar whom have emerged as the leaders. Now there is plenty of business out there to have all three of these guys in the marketplace. SunnComm appears to have a leg up with its deals with BMG and various pressing plants. But it will all come down to customer response. It always does, doesn't it? Midbar has stumbled in the past with CD's that would not play in various CD players, in addition, being an Israeli company there must be some fear in the market in light of the world today. Macrovision seems to be playing more so into the protection of software CD's. SunnComm has gotten attention through a lawsuit filed by a consumer saying there was not a sufficient description of where and how the protected CD can be used, quite frankly that is no big deal. So, SunnComm is left to get it right, but basically they will have to be successful at the following: protect the content on the disc, enable secure playback from the disc on a computer, enable the transfer to a portable device and work in every possible CD player from the 1980's until now. Can it be done, yes, who will get it right first? I think SunnComm is in the lead.
I am certain that these tasks will be accomplished and if they are, it will only add value to the digital music subscription services. How? Well, by making it more difficult to rip and burn, and properly identifying the value proposition to the consumer, the labels can effectively reduce the amount of pirated music and move the consumers that may be a part of that group because of today's ease in stealing it back into a consumer again. But the labels have been in the mode of treat the symptoms and not the problem. Until copy protected CD's that consumers can use are available, pirating will continue and will only grow. The root of the problem must be addressed, the CD must be protected, it is just that simple.
What with SUNX'S relationship with the Microsoft DRM product, I think the company is RIGHT ON TARGET. Here's the link.
mi2n.com |
