RT..Secret decoder ring?
Hampton Inn Hotels Reward Fall Travelers With WebDecoders That Award Music Merchandise
MEMPHIS, Tenn.--(BUSINESS WIRE)--Oct. 29, 2001--Hampton(R) hotels,
the national brand of mid-priced Hampton Inn(R) and Hampton Inn &
Suites(R) hotels, is introducing a very unique promotion utilizing new
Web-based technology to reward leisure and business travelers this
fall.
With the hotel brand's "Hampton Holiday Music" promotion, guests
staying at Hampton Inn and Hampton Inn & Suites hotels on weekends
beginning Nov. 2 through Dec. 30, 2001, can receive free musical
merchandise over the Web using a special WebDecoder(TM). Hampton hotel
guests staying a Friday, Saturday or Sunday night during the promotion
will be handed at check-in a WebDecoder for each night of stay(a) (one
per room).
Once a guest receives the WebDecoder, they need to log onto
www.hamptoninn.com/win from any home, office or portable laptop
computer. The Web page will instruct guests to place their WebDecoder
against a blue box on the screen to find out if one of the following
items matches their decoder: a DVD/CD home stereo surround sound music
system, Sony MP3 player, Sony portable CD player, or a music CD
featuring any one of many top stars. If their WebDecoder does not
match one of these music items, they will receive a bonus $10 e-coupon
from The Sharper Image(R).
"Our `Hampton Holiday Music' promotion is something totally new
for our hotel customers today -- providing a little bit of high-tech
fun and adventure to the Hampton experience," said Judy
Christa-Cathey, vice president, Hampton brand marketing.
"Our research indicates that Hampton guests list music among their
favorite hobbies, and we feel this promotion is a great fit,
especially for holiday shoppers."
Beginning Nov. 1, 2001, travelers can also take advantage of
Hampton's fall Hit the Road Rates(b) starting as low as $55 a night,
now through Jan. 5, 2002, at participating hotels.
There are more than 1,100 Hampton Inn and Hampton Inn & Suites
hotel locations throughout the United States. For reservations,
travelers can book online at www.hamptoninn.com or call 1-800-HAMPTON.
Hampton hotels generally are located in high-visibility,
high-traffic areas, usually near full-service restaurants and major
interstates in urban, rural and suburban markets, and feature between
70 and 315 guest rooms with a lobby/breakfast area. In addition, many
Hampton Inn hotels are located in beach destinations, resort
communities, downtown business districts and historic areas.
Hampton is a part of Hilton Hotels Corp., recognized
internationally as a pre-eminent hospitality company. The company
develops, owns, manages or franchises more than 2,000 hotels, resorts
and vacation ownership properties. Its portfolio includes many of the
world's best known and most highly regarded hotel brands, including
Hilton(R), Conrad(TM), Doubletree(R), Embassy Suites Hotels(R),
Hampton Inn(R), Hampton Inn & Suites(R), Harrison Conference
Centers(R), Hilton Garden Inn(R), Hilton Grand Vacations Company(R),
Homewood Suites(R) by Hilton and Red Lion Hotels & Inns(R).
(a) While supplies last; void where prohibited by law; no purchase
necessary; consumers can go to www.hamptoninn.com/win for a copy of
the Official Rules.
(b) Rates and availability may vary by location and advanced
booking is required.
--30--SJK/la* SLK/la
CONTACT: Hilton Hotels Corp.
Melissa O'Brien, 901/374-6462 / 901/374-6383
Kendra Walker, 310/205-4545
hilton.com
KEYWORD: TENNESSEE
INDUSTRY KEYWORD: TRAVEL ENTERTAINMENT MUSIC ADVERTISING/MARKETING
RETAIL INTERNET E-COMMERCE
SOURCE: Hilton Hotels Corp. |
