Competitors question cooperating with EMC software In NEW YORK story headlined, "Competitors question cooperating with EMC software," please read name in paragraphs 9, 10, and 11 "Lonchar" instead of "Lonchard." (Corrects spelling) A corrected version follows: NEW YORK, Oct 31 (Reuters) - Executives at companies that compete with storage industry leader EMC Corp. on Wednesday said they doubt EMC's new automated storage software will be supported by other storage equipment providers. Speaking to investors at a Prudential technology conference, executives from storage software maker Veritas Software Corp. <VRTS.O> and data storage system maker Network Appliance Inc. <NTAP.O> said they doubt EMC will get the cooperation from its competitors that they said it needs to make its new storage management software work. EMC, which on Monday announced plans for a software product that will enable customers to see and manage their storage across the data center, said however that it doesn't necessarily need cooperation from vendors. EMC's new software aims to work with storage equipment made by competitors, which include Compaq Computer Corp. <CPQ.N> and International Business Machines Corp. <IBM.N>, within 90 days, EMC has said. But Network Appliance Chief Executive Dan Warmenhoven has his doubts. Network Appliance makes low-cost to mid-range storage computers that compete with EMC. "I think EMC's strategy now is saying, we're going to move now to managing everybody's else's storage. I'd like to see it happen. I don't think it's going to happen. I just don't think it's going to happen," Warmenhoven said. He said, "I don't think anyone is going to cooperate plugging into EMC's APIs." An API, or an application program interface, is a language and message format used by an application to communicate with a computer's operating system. Meanwhile, Veritas Chief Financial Officer Ken Lonchar said that based on conversations he'd had with competitors, he believes EMC doesn't have the support of competing vendors for what EMC is calling an open system. "They're talking about heterogenous support of different devices with their software, yet there were no partners in that announcement," Lonchar said. "There's nothing emanating from them." In the end, Lonchar said, the technology could be a bit of a double-edged sword for EMC, which is looking to diversify its revenues away from hardware sales. Hardware sales have been hurt this year by declining technology spending. "It's a cool technology, although what happens when people use that and they go out and see their storage utilization is real low? They probably buy less hardware," Lonchar said. EMC says it doesn't need vendor cooperation to make its software work and that industry players will pressure vendors to cooperate. "We've already proven we don't necessarily need the vendor cooperation," said Ken Steinhardt, EMC's director of technology analysis. "It would just make life easier." He said EMC's competitors will be pressured by data-storage customers to cooperate with EMC and the rest of the industry. As an example, he pointed out how customers pressured IBM in the early 1990s to allow EMC to plug its Symmetrix storage device into IBM mainframes. That move eventually allowed EMC to overtake IBM as the world's top data-storage firm. EMC's infrastructure program boasts cooperation from 87 companies, including some of its keenest rivals such as Veritas Software and Hewlett-Packard Co. <HWP.N> He said EMC spends about $250 million a year on its interoperability program, which works to ensure compatibility between servers, mainframes and storage hardware and software. In all, EMC has invested $2 billion into this effort. ((Caroline Humer, New York Technology Desk, 1 646 223-6181, caroline.humer@reuters.com)) REUTERS |