Affymetrix Selects Interwoven's Content Infrastructure Genetics Technology Company Can Now Preview All Content Before Publishing To Websites
SUNNYVALE, Calif., Nov. 6 /PRNewswire/ Interwoven, Inc. (Nasdaq: IWOV), the leading provider of Content Infrastructure, today announced that Affymetrix, Inc. (Nasdaq: AFFX) has chosen Interwoven's Content Infrastructure to manage all content on their family of Web properties including www.affymetrix.com.
"Affymetrix' NetAffx resource empowers scientists to efficiently correlate their experimental array results with public and proprietary databases to get to biological results more quickly," said Moses Cesario, Vice President of Software Operations at Affymetrix. "Creating this unique information resource required a scalable content infrastructure that would give us the ability to easily preview Web content before posting to the Website. Interwoven's Content Infrastructure allows us to pretest all pages to guarantee the quality of our site visitors' experience."
A critical component of Interwoven's Content Infrastructure is content collaboration which accelerates all eBusiness initiatives with functionality such as virtualization. With content collaboration, nontechnical and technical contributors can work in parallel in a virtual development environment. In the case of Affymetrix, Content Infrastructure's virtualization feature will let Affymetrix easily test all content before posting to the live site.
Virtualization is a functionality within Interwoven's flagship product, TeamSite software, that allows all contributors to preview and test changes of any asset in private virtual workareas, in context of the live site whether code or content. In essence, Affymetrix contributors will be able to QA their own work in context of the actual site. Business units won't be bottlenecked contributing content while preserving the integrity of standard navigation, look, feel and branded images.
"As the leader in the DNA array field, the amount of product information including descriptions and specifications on the Affymetrix site is extensive," said Joe Ruck, senior vice president of marketing at Interwoven. "Using Interwoven's Content Infrastructure, Affymetrix can now use the Web to leverage business processes. This translates into faster timetoWeb and better utilization of existing resources."
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