RESEARCH ALERT-DB Alex Brown starts PC makers NEW YORK, Nov 7 (Reuters) - Deutsche Banc Alex. Brown initiated coverage of several computer makers, including Apple Computer Inc. <AAPL.O> with a "market perform" rating and Dell Computer Corp. <DELL.O> with a "buy" rating. It also started Compaq Computer Corp. <CPQ.N> and Gateway Inc. <GTW.N> with "buy" ratings. In a research note, DB Alex Brown analysts said Apple has a strong balance sheet, an excellent management team, a loyal customer base as well as a powerful brand. Its fundamental challenge remains building its user base and expanding its opportunities beyond the traditional desktop/notebook market, which the investment firm believes will be an uphill battle. DB Alex Brown said Dell is the best-positioned personal computer firm because of the efficiencies of its direct model and its opportunity to exploit efficiencies in higher-growth areas like servers and storage. Dell's future growth rate will hinge on its ability to leverage its direct model to gain market share outside the United States, the investment firm said. DB Alex Brown said it still believes the proposed Hewlett-Packard Co. <HWP.N> and Compaq merger is a positive for Hewlett-Packard. While Compaq's near-term revenue and earnings outlooks remain cloudy because of weak PC trends and a slowdown in corporate information technology spending on serves and storage devices, DB Alex Brown said it thinks management is taking necessary steps that should position it favorably when the economy improves. The investment firm said it expects Gateway to burn about $50 million to $60 million in cash in the fourth quarter after capital expenditures. With much of the industry and company bad news already in the stock, DB Alex Brown said it thinks downside in Gateway shares is relatively limited. Shares of Apple were last off 6 cents at $19.51 and shares of Dell dipped 8 cents to $26.16. Compaq shares fell 66 cents to $7.84 and Gateway shares dipped 2 cents to $7.12. ((-- Reshma Kapadia, New York technology desk, (646) 223-6191)) REUTERS |