September Shipments of Consumer Electronic Products Decrease YOY
November 9, 2001 (TOKYO) -- Household electronic appliance sales in Japan in September were 166.8 billion yen, or 90.6 percent of the level in September 2000, according to the Japan Electronics and Information Technology Industries Association.
Consumer spending has been near leveled off, including sales of video-related equipment such as color TV sets and VCRs, which declined to 89.5 percent of the same month the previous year. Audio equipment such as MD-related equipment is also in a tough situation, achieving only 81.5 percent of the previous year's sales. The reasons for the dull sales are that demand already has made its round and unit prices showed a significant fall.
Regarding car-related equipment sales volume, car stereos (61.3 percent of the previous year), car MD players (66.4 percent) and car radios (99.1 percent) are facing tough conditions. On the other hand, car navigation systems have been continuing to increase (106.5 percent of the previous year), and in-car color TVs also have been significantly increasing (125.1 percent of the previous year).
As for the home-use equipment, it is remarkable that DVDs have been selling well. They are currently improving their already full popularity and showing a high increase of 181.2 percent compared to the same month previous year.
There are some factors favoring the situation, such as playback-only equipment showing drastic price declines, DVD software rental shops rapidly increasing and the number of DVD software titles increasing. It appears that as the DVD penetrates the market more, home theater demand also expands. The hi-fi amplifier has shown a sales increase by 25.4 percent to the previous year, and sales of LCD color TVs, BS digital TV-related equipment and others have been going well.
(120.89 yen = US$1)
Related link: JEITA's statistic
(Nikkei Mechanical) |
