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Politics : Formerly About Applied Materials

AMAT 327.01

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Jan 16 9:30 AM EST

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To: advocatedevil who wrote (55369)	11/13/2001 2:04:10 AM
From: StanX Long	Read Replies (1) of 70976

Selling Christmas in a weak economy Ads pitch back to basics, familiar brands and low prices "Low prices are our gift to you," is the theme of K mart's holiday commercials, which feature computer animated "Bluelight" characters. msnbc.com By Jane Weaver MSNBC Nov. 12 — Victoria’s Secret says it’s ok to be sexy. The Diamond Trading Co. is positioning its jewels as symbols of family and commitment. Kmart is promoting its discount brands and beleaguered fashion chain The Gap is turning on the pop star power. Advertising on TV, radio and print is more important than ever this holiday for retailers and marketers as they try to turn skittish shoppers into eager buyers in what analysts say could be one of the weakest Christmas seasons in years.

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