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Biotech / Medical : GUMM - Eliminate the Common Cold
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To: Mike M who wrote (3986)11/15/2001 10:45:10 PM
From: Mark Marcellus   of 5582
 
Speaking of the cash, wasn't it supposed to be used for advertising support for Zicam? We're coming into cold season and I've seen nada. If this company is so serious about promoting Zicam, why aren't they in my face with it by now? Are they planning to repeat their unique strategy of waiting until February and then doing a two week advertising burst in the cheapest outlets they can find? That strategy can work for selling stock, it's not nearly as effective for selling cold remedies.
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