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Technology Stocks : Compaq

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To: Elwood P. Dowd who wrote (93779)11/18/2001 7:07:14 PM
From: MeDroogies  Read Replies (1) of 97611
 
I said that Dell's price war was a huge mistake back when it started. They don't realize the damage they are doing to themselves and the market.
It is better to let the bottom feeders feed on the bottom than to try to kill them all in a feeding frenzy. When you kill them all...it alters the ecosystem dramatically and you need to adapt. Not knowing the endgame shows Dell hasn't prepared for this eventuality.

If Dell wanted a price war, the best way to do it is to BRAND the Dell name (which they had done spectacularly up til then), and open a low-end name that takes on the low-cost, low margin market. Then you can have the best of both worlds...high margin sales (people willing to "pay for the name") and the low margin arena (general public sales).

Dell has killed itself and hasn't figured it out yet.
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