Annuncio Drives Measurable ROI for High-Technology Companies
Automated Marketing Increases Quality Leads and Reduces Marketing Costs
MOUNTAIN VIEW, Calif., Nov 19, 2001 (BUSINESS WIRE) -- Annuncio Software today announced that its high-technology customers are generating rapid, measurable ROI using Annuncio's marketing automation solutions. The Annuncio Marketing Platform meets the unique needs of enterprises focused on selling to other businesses by enabling them to launch automated marketing campaigns that drive high-quality leads through the sales process and reduce overall marketing costs.
Annuncio is helping Ariba, Inc., the leading spend management solutions provider, communicate more effectively with customers, prospects and partners about events, new product releases, customer success stories and webinars. "By eliminating the need for outsourcing event registration, lead qualification and mailcasting, we can free up marketing dollars for demand generation programs that were previously tied up in marketing infrastructure," said David Holmes, senior manager, direct response at Ariba. "Using Annuncio to automate our lead qualification process ensures that our sales force only receives what they consider a qualified lead so they can spend their time selling into real opportunities, rather than weeding through thousands of inquiries. Plus, the ability to track campaign response in real-time has enabled us to more quickly shift marketing dollars from lower performing campaigns to those with greater ROI, which lowers our average cost per lead."
Covalent, the leading provider of enterprise solutions for the Apache Web server, generated outstanding response rates using Annuncio to automate its Web seminar program. "We had 700 attendees attend a recent seminar, which is pretty extraordinary given the number of seminars going on today," said Jim Zemlin, vice president of marketing at Covalent. "Annuncio helps us reach our audience in a more cost-effective and less labor-intensive way by handling the entire seminar registration and follow-up process. We can also track the conversion rate of seminar attendees to customers, which is extremely valuable in determining overall event ROI. Annuncio allows us to test and re-test the effectiveness of our messages across multiple media and audiences so we can continuously improve how we target our existing and prospective customers."
Annuncio provides marketing automation solutions that help marketers design, execute and measure personalized marketing campaigns using email, web and traditional channels. The Annuncio Marketing Platform includes campaign templates specifically designed for business-to-business marketers, including newsletters, web seminars, trade show follow-up, lead qualification and profile management. Annuncio's tight integration with sales force automation (SFA), customer relationship management (CRM) and call center solutions allows marketers to gain closed-loop feedback on marketing campaign effectiveness as well as lead status.
"At a time when corporate budgets are tightening, it's more important than ever for marketing to show real bottom line results from their efforts and expenditures," said Didier Moretti, CEO of Annuncio. "Annuncio's marketing software is one investment that can be readily measured. Our high-technology customers are great examples of how marketing technology can help increase revenue through better and more qualified leads, shortened sales cycles and increased customer retention."
About Annuncio Software, Inc.
Annuncio Software provides an industry-leading marketing automation solution that enables companies to get better results for their marketing dollars and develop long-term, profitable customer relationships. The result is higher revenue, lower costs and a better bottom line. The Annuncio Marketing Platform includes modules for dialog marketing, web site marketing and analytics that help companies build customer relationships that are proactive, personalized, ongoing and optimized. The Annuncio Marketing Platform enables marketers to manage interactions and campaigns across multiple marketing touch points -- including email, web and offline. Global 1000 enterprises use the Annuncio Marketing Platform to implement effective customer-centric marketing strategies that increase customer lifetime value. Annuncio also provides professional services for marketing, software implementation and integration. Headquartered in Mountain View, California, Annuncio can be reached on the Web at www.annuncio.com or by calling 650/314-6000 or 877/933-6060.
Note to Editors: Annuncio Software and Annuncio Marketing Platform are trademarks of Annuncio Software, Inc. Other |
