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Investors Hit "Long Ball" Capitalizing On Explosive Growth Of Golfing Industry
Discover Why Wall Street Is Bullish On Golf Stocks And How Savvy Investors Can Score Big Profits
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Golf is one of those games that evokes one of two responses - positive or negative. Either you play golf and love it, or you don't play and hate it. However, if you've ever felt the rush of hitting a golf ball so sweetly you don't even feel the impact, or if you've ever felt the frustration of three (or four) putting, then you know the addictive power of the game of golf. Ask any golfer and you'll find that even though they've managed to hack, duff, slice, and hook their way around the course, one birdie during their round will keep them coming back the rest of the year.
The game of golf has transcended its former image of "country clubbers" strutting around in plaid pants and loud shirts. Today, golf is played by men and women from virtually every social and economic level. Golf is an industry which is experiencing explosive growth...and Wall Street knows it!
Golf Industry Is Swinging Big
One of the biggest growth areas in golf is the surge in female golfers. The Ladies Professional Golf Association (LPGA) has seen its organization skyrocket in recent years with more members than ever before. New television contracts are garnering more exposure. Corporate sponsorships of LPGA tournaments from companies like Sprint are becoming more commonplace. Even golf courses are being designed and named after the LPGA. According to National Golf Foundation spokesperson, Judy Thompson, women are flocking to the course in record numbers. "There's a marked increase in women's leagues, and business women are finding golf to be a useful tool in networking, just as men always have." The increase in female golfers has changed the vacation habits of families. Now couples are hitting the course together as well.
According to the National Golf Foundation, in 1995 more than 25 million people in the United States considered themselves "golfers." A study commissioned by the Florida Department of Commerce suggests that by the year 2000, golfers will spend more than $16 billion, just in the State of Florida alone, on golf related products - a 20% rate of growth!
Florida Company Plans On Driving Home Profits
One area that is proving to be extremely profitable is golf driving ranges and practice facilities. More golfers than ever before are taking a swing at the driving range. Studies have shown that nearly 75% of all golfers have hit golf balls at the range. The reasons are plentiful. Consider the fact that there are literally hundreds of thousands of new golfers who are not ready to take their game to the course. Instead these novices practice at local ranges, where they can work on perfecting their shots or take professional lessons, which are generally available at most ranges and practice facilities. In addition, golf driving ranges provide a low cost alternative for players, whether they are serious about lowering their handicap or just wanting to have fun. Finally, since the average round of golf typically takes four hours to complete, the driving range can give a golfer the opportunity to hit all the shots in a fraction of the time. Additionally, many ranges even provide full lighting to allow the "after hours" golfer the flexibility to work on his game at night.
By the year 2000, golfers will spend more than $16 billion, just in the State of Florida alone, on golf related products - a 20% rate of growth!
A company with a clear understanding of this phenomenon is Legend Sports, Inc. (OTCBB: LGSP), located in Altamonte Springs, Florida. Legend is poised to "drive" home profits in the golfing industry. The Company was created in 1991 to develop and operate family-oriented golf entertainment, recreation, driving ranges, and golf instructional facilities in the Sunbelt. Legend intends to capitalize on the explosive growth and popularity of golf by introducing only "state-of-the-art" golf practice facilities (driving ranges), in addition to marketing a diverse line of golf-related products at its on-site pro shops.
Quality Facility Key To Hyper Growth
The Legend Sports facility in Altamonte Springs, Florida is one of golf's most attractive sites. It is strategically located on 18 acres that is convenient to nearly 600,000 people within a ten-mile radius. This facility represents the Legend prototype, which is the model for all newly developed properties. Some of the spectacular features include a full-size driving range with 250 to 300 yards of hitting distance; covered tee stations with bag stands; both natural grass and grass mat driving surfaces, which are spacious 10-feet wide stations for each golfer's comfort; target greens with digital distance read outs; challenging sand traps; chipping greens; uneven lie area; and a fully landscaped, natural grass, 18-hole championship putting course that will challenge any golfer's putting skills. Additionally, the Legend facility has a Class A PGA golf professional on the premises, along with the most technologically advanced teaching aids available, including closed circuit computer video driven analysis. The "Legend Golf Academy" offers personalized and group lessons for all levels of ability.
The Legend Sports facility also features baseball batting cages, a fully stocked pro shop, a clubhouse bar and grill, and excellent "curb appeal."
Fragmented Industry Provides Opportunity
The National Golf Foundation estimates that there are approximately 2,000 stand-alone driving ranges/practice facilities in the United States. Of these ranges, approximately 92% are owned and managed by individuals, i.e. "mom and pop operations." The philosophy of Legend Sports is to enter a huge growth phase by acquiring a number of these facilities; upgrading each one to mirror the prototype; enhance the marketing effort; utilize economies of scale in management and in bulk purchasing power for the pro shops; enforce consistency in the food and beverage areas; and stress "Legend" quality throughout.
Since going public in August, 1996, Legend has entered into a letter of intent to purchase a property in Margate, Florida, just outside of Fort Lauderdale. The Company also owns a second property in Oviedo, Florida, a suburb of Orlando. Another property is being built within the city limits of Orlando, bringing Legend Sports, Inc. up to four operating facilities. This number (4) should inspire some investor interest, because it was exactly the number of facilities operated by Family Golf Centers (Nasdaq: FGCI) when they went public in November, 1994. Family Golf parlayed those four locations into 25 locations, a stock price which rose from $5 to a recent high of $30, a $250 million market cap, and a P/E ratio of nearly 100 times trailing earnings!
If this seems extreme, it is because Wall Street understands hot trends within hot industries. The driving range segment of the golf industry qualifies as the classic opportunity that savvy investors and Wall Street gurus actively seek.
The Investment Opportunity
The explosive growth of the golfing industry has led to an increased demand for quality practice facilities. The National Golf Foundation states that there has never been a higher demand for all-around facilities that enable golfers to work on all areas of their game. In addition, there is no other sport in the United States wherein the participants spend the number of average dollars that they spend on golf. Besides greens fees and carts, golfing consumers are buying clothing, clubs, balls, tees, country club memberships, lessons, shoes, hats, training aids, magazines, books, "How-to" videos, custom clubs, and of course driving range fees.
Family Golf, which went public in 1994, parlayed four locations into 25 locations, a $24 stock price, a $250 million market cap, and a P/E ratio of nearly 100 times trailing earnings!
Legend is determined to complete their course in an under par fashion, which should give investors the unique opportunity to share in one of Wall Street's hottest niche industries. Don't wait until this stock soars to realize that you had advanced notice on this remarkable opportunity.
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This publication is an advertisement on behalf of Legend Sports, Inc. and may not be construed as investment advice. This advertisement does not provide an analysis of the company's financial position and is not a solicitation to purchase or sell securities of the Company. Readers should consult with their own independent tax, business and financial advisors with respect to any investment, including any contemplated investment in the advertised Company. All information contained in this advertisement should be independently verified with the advertised Company and by an independent financial analyst. The Publisher, its affiliates, officers, directors, subsidiaries and agents (collectively, "the Publisher") of this advertisement has been compensated by the Company. Compensation includes two hundred thousand dollars in cash, and two hundred ninety-four thousand shares of common stock which is available for public trading. The Publisher has also received ten thousand dollars per month for approximately one year and reasonably expects this monthly retainer to continue. In preparing this advertisement, the Publisher has relied upon information received from the Company, which, although believed to be reliable, cannot be guaranteed. This advertisement is not an endorsement of the Company by the Publisher. The Publisher is not responsible for any claims made by the Company. You should independently investigate and fully understand all risks before investing.
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