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Strategies & Market Trends : Gorilla and King Portfolio Candidates

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To: techreports who wrote (49042)	11/20/2001 9:25:37 AM
From: Eric L	Read Replies (1) of 54805

techreports, Nokia ... absolute knockout ... their 2nd Symbian, Java, release ... Are you talking about the Nokia 7650? Yes. Unlike the high end 9210 Communicator it is squarely targeted at the mass consumer market (albeit towards the high end). The features and architecture of the new Symbian OS (6.1) it will use are described here: symbian.com Symbians PR on the 7650 is here: symbian.com Communicator aside (and the Communicator needs an upgrade to the 6.1 OS from 6.0) this is really the first model in Nokia's new product generation platform that will release on various technologies over the coming year. Cool part of this and the other new models is the Bluetooth accessories that accompany them. No cord necessary for the headset, the car kit, the PC card - convenient. Downside is that the 7650 won't be available till Q2 of 2002, and then for Europe and Asia only, initially. This sets up a challenge for Nokia over the next few quarters since they have marginally lost market share for 2 consecutive quarters. This more due to dumping of end of life products by competitors, than direct competition, but everyone is now putting new product cycles on the street. Model range to beat in GSMland right now is Sony Ericsson's, but they ramp considerably slower than Nokia. Two new Nokia models should hit shelves in the next two weeks, and two first quarter (along with some derivatives for the Americas). All part of King watching. As we know Kings need to be watched closer than Gorillas. - Eric -

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