One cannot compare to last year. Apples and oranges!
"Amazon.com Holiday Delight-O-Meter
The Delight-O-Meter tracks the approximate number of items ordered from Amazon.com's sites worldwide (www.amazon.com, www.amazon.fr, www.amazon.co.uk, www.amazon.de, and www.amazon.co.jp), including sites that Amazon.com operates in conjunction with third parties, such as Borders.com and Waterstones.co.uk. Generally, the Delight-O-Meter includes items ordered from third parties for which Amazon.com either processes payment or performs fulfillment, such as items ordered from Amazon Marketplace, Auctions and zShops and items ordered from the Toysrus.com store or Target store on Amazon.com. The Delight-O-Meter excludes gift certificates and items for which Amazon.com does not process the payment or fulfill the order (such as items ordered from the Health & Beauty, Cars, and Travel stores), and is not adjusted for items ordered that are subsequently canceled. The Delight-O-Meter debuted on November 14, 2001, with a count of over 2.5 million items ordered since November 9. The Delight-O-Meter is updated frequently, but lags actual items ordered depending on the item ordered. The Delight-O-Meter should not be viewed or used as a predictor or indicator of revenue or other financial information relating to Amazon.com. " |
