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Technology Stocks : Intel Corporation (INTC)
INTC 36.82+1.5%Dec 19 9:30 AM EST

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To: Charles Gryba who wrote (150047)11/28/2001 11:02:38 AM
From: wanna_bmw  Read Replies (2) of 186894
 
Constantine, Re: "Celeron and the "Copper"mine with no copper."

Celeron was produced to gain on the low end markets, which AMD was pursuing, if that makes your point. But I don't think Intel felt they had to respond to AMD's pricing (as is your argument); rather, they saw another opportunity to grow their business to new market segments, which was an idea they had long before AMD was pushing the "sub-$1000 market". Putting pressure on their competitor might have been a clever afterthought, but I doubt it was the motive behind the design.

As for Coppermine, it is an internal code name, and Intel can call it whatever they want. Unlike AMD, who publishes a public roadmap with code names on it, Intel prefers just to use code names in their internal document, or in presentations to a select crowd. If you are suggesting that Coppermine was used such that the name would confuse buyers into thinking it had copper interconnects, then you are clearly out in left field. There is no marketing significance to internal code names.

Next you'll be telling me that Intel named their new processor Northwood to appeal to the Lumberjacks of America, and prevent them from turning to AMD. <G>

wbmw
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