AMD to Combine Its Regional Accounts
Looks like they're going to be paying a little more attention to advertising. Recently, I've been hearing radio commercials for AMD daily on Chicago news-only stations. They are brief and to the point, and there are a lot of them. AMD marketing has been dramatically better, recently. Speed ratings, serious looking ads in Business Week, cost effective radio commercials. Kudos to whoever has been responsible. I hope the proposed change in agencies doesn't change that.
November 30, 2001
The chip maker Advanced Micro Devices in Sunnyvale, Calif., said yesterday that it would consolidate its regional accounts into a single worldwide assignment and seek an agency to handle that task. Combined billings were estimated at $25 million to $30 million.
The account has been handled in the United States since 1995 by Hill, Holliday, Connors, Cosmopulos in Boston, part of the McCann-Erickson World Group unit of the Interpublic Group of Companies (news/quote). Publicis in London, part of the Publicis Groupe (news/quote), has been the lead agency in Europe. The review is managed by Select Resources International in Los Angeles.
nytimes.com |
