Advanced Micro Devices - Moderated (AMD) Message Board

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Technology Stocks : Advanced Micro Devices - Moderated (AMD)

AMD 235.09

+5.2%

2:02 PM EST

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To: fyodor_ who wrote (64814)	12/3/2001 8:19:26 AM
From: TechieGuy-alt	Read Replies (2) of 275872

Pravin, I always get a tad nervous when companies start to disclose research goals - both reached and planned - that have no bearing on products in the immediate future. I don't agree. This is just marketing! (yes Marketing!). I've always wondered why AMD did not make these kind of announcements. IT was amazing to read this one. It was almost as if it came from INTC, but everywhere it said AMD- NOT INTC. You've got to remember the target audience for these. In essence the company is announcing that thay have a roadmap out till 2009, AND most important of all a plan to get there with some demonstrable milestones to prove that this is not just fluff (it may really be fluff, but as long as it does not seem like fluff, that's what counts!). Something has changed at AMD. Radio spots, gorrilla marketing, press releases. Wow, someone just got rid of the old marketing guy and replaced him (her) with an executive that seems to know what they are doing. Excellent. TG

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