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Technology Stocks : Dell Technologies Inc.

DELL 122.55

+4.4%

Nov 21 9:30 AM EST

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To: kaka who wrote (167943)	12/4/2001 10:47:57 AM
From: D.J.Smyth	Read Replies (2) of 176387

Kaka. A cow giving advice to Gateway's CEO? I don't understand GTW's thinking. They must be approaching it from the "warm and fuzzy" feeling syndrome. A strain running through ad agencies these days is that if you get someone feeling "warm and fuzzy" you can sell them more merchandise. At least Dell's ad is appealing to the female...female's (wife) in the family are tending toward greater responsibility in computer purchase decisions. The general rule has been that DAD makes the decision...but Dell has focused otherwise. It's MOM.

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