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Strategies & Market Trends : Classic TA Workplace
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To: orkrious who wrote (23997)12/6/2001 11:21:46 AM
From: bcrafty  Read Replies (1) of 209892
 
okorious, you're right about mixing sales and profits

Those zero percent financing deals have got to be hurting the carmakers' bottom lines down the road. And consider this, many people who are buying on that low interest rate are people who would have bought anyway but bought now instead of a few months later. This may portend a gloomy early 2002 for carmakers when the zero percent financing ends and they thus have a corresponding larger drop in sales.

Do you personally know many people who bought cars under the current incentives? I don't, but anecdotally I've heard that (1) people are being lowballed on their trade ins even more than normal because of a glut in the used car market (2) car dealers were coming down less off the sticker price than before the financing (3) people who took the zero percent could not additionally get the factory rebates offered. All this might indicate that many consumers may have not gotten the good deal that they thought they did, if they didn't do their math beforehand.
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