Thrustmaster (NASDAQ:TMSR) Message Board

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Technology Stocks : Thrustmaster (NASDAQ:TMSR)

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To: esecurities(tm) who wrote (315)	6/28/1997 10:18:00 PM
From: esecurities(tm)	of 2443

Can't judge a book by it's cover? Millennium 3D packaging. Thrustmaster, fire whomever is in charge and get someone like imagio (Advanced Gravis' advertising/packaging agency), period. The packaging on what could (should) be TMSRs most highly received gaming peripheral to date looks like it was designed by Stevie Wonder on acid, and that is being nice. There simply is no compelling reason to believe there is anything hot inside the Millennium packaging, per most recent marketing literature . What a shame. Over the years we have performed our own informal studies and Thrustmaster always wins worst packaging. Rage 3D Gamepad. ??? TMSR has distanced itself in this niche in our opinion. Gravis was and still is the owner of gamepad mindshare. We are also surprised that TMSR never assigned the two buttons in the back of the Phazer to control the Pinball Flippers, in addition to not coming with Y-cable/2-player adapter. What a simple yet powerful solution. Gravis did this in their latest GamePad release(s) at E3. The Attack Throttle and NASCAR/MotorSport GT are hot but we are concerned about the inconsistency/bandwidth with TMSRs management team, given the above. Can TMSR come up with THE killer app/product to confirm once and for all who the obvious gaming peripheral leader is? They are getting close. TMSR must align with a company like imagio especially in a consumer-driven market which is solely driven by consumer behavior, superior perceived value, subliminal seduction, brand equity, etc. We are concerned TMSR has the wrong person(s) responsible as product manager(s). It is almost incomprehensible that we are seeing what we are seeing this late in the game. We need to see a real visionary and vision coming out of TMSR. Let's get 20-20 down before 3D.

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