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Technology Stocks : Advanced Micro Devices - Moderated (AMD)
AMD 231.80+1.7%Jan 16 3:59 PM EST

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To: ptanner who wrote (65317)12/10/2001 11:29:40 AM
From: andreas_wonischRead Replies (2) of 275872
 
Patrick, Re: It still seems amazing that a (probably large but not the only) grocery store chain in Germany sold as many PCs in a short period as Gateway does in a month.

Aldi is Germany's Wal-Mart, so it's not just another supermarket chain it's the supermarket chain in Germany. (we have also some Wal-Marts here for a few years now but they don't play a big role yet) Aldi has very attractive prices on groceries and they sell other things like electronic articles only on special occasions (once a week with changing products). PCs are only sold once in a year and are usually very quickly sold out because of their attractive prices. So while 300,000 units may sound much you also have to keep in mind that while they sell those units in a few days, they don't sell any for the rest of the year. I doubt they would sell that much if they had permanently PCs for sale.

Andreas
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