WDC/Sandisk Corporation Message Board

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Technology Stocks : WDC/Sandisk Corporation

WDC 157.75

+1.5%

Nov 26 3:59 PM EST

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To: Ausdauer who wrote (21308)	12/14/2001 1:23:51 PM
From: Jim Greif	Read Replies (2) of 60323

Aus, Your question about going direct or through retailers, etc., is a good one. It's always a tough call for manufacturers that have sold through standard retail channels and try switching to direct. The more important question may be your inquiry about the giant retailers. How do you assure shelf space? One of the key ways is to build a brand. No one denies Coke or Pepsi shelf space. Those companies actively build their brands and customers come in looking for specific products of those manufacturers. I am afraid that SanDisk will always be a commodity ("Give me the cheapest memory card") purchase, unless the invest a bit in building a brand. Jim

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