Formerly About Applied Materials Message Board

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Politics : Formerly About Applied Materials

AMAT 258.88

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2:13 PM EST

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To: John Trader who wrote (57614)	12/17/2001 9:21:55 AM
From: Katherine Derbyshire	Read Replies (1) of 70976

>>In theory I guess a great management team will adapt, but history has shown that most big companies have trouble adapting. << Actually, the very things that define a "great management team" tend to make it difficult to adapt to discontinuous innovations. Companies that are very successful in an existing niche have trouble recognizing the profit potential in emerging technologies. In part because, at least at first, the emerging technology usually doesn't perform as well as the existing one, so the company's existing customers aren't interested. (Digital cameras vs. high-end SLRs, for instance.) Clayton Christensen's book "The Innovator's Dilemma" goes into great detail on this behavior. thinfilmmfg.com Katherine

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