Tapping into Canadian market:
And we all know that Canadians loves donuts and eat more donuts than any other countries in the world (per person)
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Wednesday December 19, 4:00 pm Eastern Time
Press Release
SOURCE: Krispy Kreme Doughnuts, Inc.
Canadian Krispy Kreme Store Breaks Opening Week Sales Record
WINSTON-SALEM, N.C., Dec. 19 /PRNewswire/ -- Krispy Kreme Doughnuts, Inc. (NYSE: KKD - news) announced today that in addition to breaking the first day sales record, the Krispy Kreme store located outside of Toronto in Mississauga, Ontario, Canada, has set a new opening week sales record. First week sales for the Mississauga location were $465,003 Cdn. The previous record, $454,125, was held by the store in Issaquah, Washington, just outside of Seattle. Although the Mississauga sales figure is in Canadian dollars, it is based on comparable US pricing. The number of dozens sold at the Mississauga location was nearly four percent higher and the number of customer transactions was over 10 percent higher than in Issaquah.
``The warm reception we have received in Canada has been wonderful,'' said Scott Livengood, Chairman, President and CEO of Krispy Kreme Doughnuts, Inc. ``We look forward to developing long and happy customer relationships as we open more stores in Canada.'' Roly Morris, CEO and President of KremeKo Inc., the Krispy Kreme Area Developer for Ontario, Quebec and Atlantic Canada, echoed Livengood's statements: ``We are delighted to be able to bring the Krispy Kreme experience to the Toronto area and are extremely gratified and honored by the positive response.''
The Mississauga store opened on Tuesday, December 11, 2001 and is located at 5920 Mavis Road. This location is Krispy Kreme's first store outside of the United States.
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