Top Ranking for Hong Kong Ad Campaign Reinforces Strength of E*TRADE's Global Brand
PR Newswire - USA, Dec 26, 2001
Named #1 for Television Advertising in Asia by AXN Network
MENLO PARK, Calif., Dec. 26 /PRNewswire/ -- E*TRADE Group, Inc. (NYSE: ET) today announced that its wholly-owned subsidiary, E*TRADE Hong Kong, was named #1 by AXN Network(1), Asia's all action and adventure cable and satellite television network, for its 'Ferrari' television advertisement campaign in Hong Kong. In its annual advertising awards selection, AXN Network recognized E*TRADE Hong Kong for creating "high octane, provocative and exhilarating TV advertising in Asia." This ranking is illustrative of E*TRADE's commitment to further expanding its global brand, as the Company continues advancing its revenue diversification strategy designed to better meet the changing financial needs of its customer households around the world. As in North America, E*TRADE's edgy style of advertising is winning recognition internationally for effectively communicating the value of the Company's financial services offering.
"This #1 ranking demonstrates the Company's ability to resonate well with our audience as we build our brand in key international markets," said Jarrett Lilien, Chief Brokerage Officer and Managing Director Asia-Pacific and Latin America, E*TRADE Group, Inc. "Setting us apart from the competition, our international advertising and marketing presence serves as a forum to communicate the true value that our integrated product offering delivers to customers, while simultaneously reinforcing our global leadership."
E*TRADE Hong Kong's previous advertising achievements include "Most Creative Use of Media Advertising" and "Best Single TV/Cinema Commercial." Both awards were presented by the Association of Accredited Advertising Agencies in Hong Kong earlier this year.
As others are retreating from the global marketplace, E*TRADE remains committed to expanding its brand and further diversifying its revenue streams to enhance profitability building both customer and shareowner value. Earlier this month, E*TRADE announced the acquisition of customer accounts by its subsidiary E*TRADE Securities (Hong Kong) Ltd. from 2cube, a joint venture between J.P. Morgan Chase & Co., and Pacific Century Cyberworks Ltd. in Hong Kong. These accounts allow the Company to further advance its leadership position in the Asia-Pacific region. Through this move, E*TRADE advances its strategy to leverage its scaleable and efficient single global technology platform while also providing a cost-efficient solution that will enable the Company to continue diversifying its revenue stream.
About E*TRADE
E*TRADE is a global leader in online personal financial services, offering value-added investing, banking and research features, premium customer service and a redundant, proprietary Stateless Architecture(R) infrastructure. In addition to the U.S., E*TRADE presently serves customers in Australia, Canada, Denmark, Germany, Hong Kong, Israel, Korea, Japan, Norway, Sweden, and the U.K. through branded web sites.
Important Notice
E*TRADE and the E*TRADE logo are registered trademarks of E*TRADE Group, Inc. or its subsidiaries. The statements contained in this news release that are forward-looking are based on current expectations that are subject to a number of uncertainties and risks, and actual results may differ materially. The uncertainties and risks include, but are not limited to, changes in market activity, anticipated increases in the rate of new customer acquisition, the conversion of new visitors to the site to customers, seasonality, the development of new products and services, the enhancement of existing products and services, competitive pressures (including price competition), system failures, economic and political conditions, changes in consumer behavior and the introduction of competing products having technological and/or other advantages. Further information about these risks and uncertainties can be found in the information included in the annual report filed by E*TRADE Group, Inc. with the SEC on Form 10-K (including information under the caption "Risk Factors") and quarterly reports on Form 10-Q.
(1) E*TRADE ranked #1 in the 2001 AXN X-treme Awards.
CONTACT: press, John Metaxas, +1-646-840-8801, or john.metaxas@etrade.com, or Robert Simmons, Investor Relations, +1-916-859-4004, or robert.simmons@etrade.com, both of E*TRADE Group, Inc.
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/CONTACT: press, John Metaxas, +1-646-840-8801, or john.metaxas@etrade.com, or Robert Simmons, Investor Relations, +1-916-859-4004, or robert.simmons@etrade.com, both of E*TRADE Group, Inc./ 08:25 EST
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