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Technology Stocks : Apple Inc.

AAPL 271.84

-0.4%

Dec 31 3:59 PM EST

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To: Win-Lose-Draw who wrote (31656)	1/7/2002 2:05:23 PM
From: Dave	Read Replies (2) of 213177

Nobody yells at BMW for not selling $8k econoboxes. The analogy doesn't hold water. True, BMW does fine by concentrating on the upscale market. But a fundamental difference between the auto market and the PC market is that it's very easy for an auto user to upgrade from a cheap car to a luxury car. It's very difficult for a computer user to throw away all of his applications, incompatible peripherals, and hard-earned experience, and go to an entirely different operating system. Apple's continued survival depends attracting first-time computer buyers and Windows expatriots. How many of these people are going to choose a $1300 iMac over a $700 PC? Dave

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