TO ALL INTERESTED INVESTORS
Xilinx announces new round of price cuts for CPLDs; move follows 30 percent price reduction made in January for XC9500 devices
BusinessWire, Monday, June 30, 1997 at 08:06
SAN JOSE, Calif.--(BUSINESS WIRE)--June 30, 1997--Reaffirming
its commitment to be the price leader for complex programmable logic
devices (CPLDs), Xilinx, Inc. (NASDAQ:XLNX) today announced price
reductions of up to 30 percent for the company's XC9500 in-system
programming (ISP) CPLDs.
The new pricing will be effective August 4, 1997.
The company said it has made significant strides in reducing
manufacturing costs for the XC9500 devices, which are produced with a
proven Flash process technology. Cost reductions resulting from
higher production volumes, increased manufacturing efficiencies, and
improved wafer yields will be passed on to customers. The latest
price reductions range from 5 to 30 percent, depending on speed and
package.
"Design wins for the XC9500 CPLDs are at an all-time high and
have doubled from the last quarter," said Evert Wolsheimer, vice
president and general manager of the Xilinx CPLD business unit.
"Customers are choosing the XC9500 devices over competing products
because the Xilinx architecture provides the industry's best
in-system programming capability and superior pin locking at the
lowest price. Xilinx XC9500 devices have reached price parity with
the older EPROM-based XC7300 CPLDs and we expect many customers to
upgrade to the new technology."
Wolsheimer added that the number of design wins proves the XC9500
family's favorable acceptance in many different market segments that
use CPLDs, including add-in boards for PC peripherals, digital video
disk (DVD) cards, servers, telecommunication switches, routers, hubs,
video games, and industrial controls.
"Cognex has been using the Xilinx XC9500 CPLDs for over a year,
and in June 1997 we began shipments of our first system to use the
Xilinx product family," said Steve Goodspeed, senior hardware manager
at Cognex.
"The XC9500 CPLD is a key component in the Checkpoint 900C, which
is Cognex's first color machine vision processor. Xilinx's flexible
pin-locking architecture, high-speed CPLD specs, and in-system
programming capability have worked out extremely well in the
development of our latest Checkpoint product. Changes to the design
have been quick to implement, and the reprogrammability through the
JTAG port has allowed quick transition from prototypes to
production."
*T
NEW XILINX XC9500 PRICING
Device Package Previous New Percent Projected Price
Price(1) Price(1) Reduction 2nd Qtr 1998(2)
XC9536 PC44C $ 3.60 $ 3.05 15 $ 1.40
XC9572 PC44C $ 5.70 $ 5.45 5 $ 2.20
XC95108 PQ100C $ 18.35 $ 13.80 25 $ 7.00
XC95216 PQ160C $ 48.50 $ 33.95 30 $ 18.45
Notes: (1) 100-piece pricing effective August 4, 1997
(2) High volume pricing
*T
The Xilinx XC9500 ISP family, with logic densities ranging from
36 to 216 macrocells and speeds of five-nanosecond pin-to-pin
operation, features a superior pin-locking solution and support for
industry-standard JTAG instructions for performing functional and
interconnect tests of the chips on circuit boards.
Founded in 1984, Xilinx is the world's largest supplier of
programmable logic solutions comprising industry leading device
architectures and world-class design software.
Headquartered in San Jose, Calif., the company pioneered the
market for field programmable gate array (FPGA) semiconductor devices
that provide high integration and quick time-to-market for electronic
equipment manufacturers in the computer, peripherals,
telecommunications, networking, industrial control, instrumentation,
consumer electronics, and high reliability/military markets. For
more information on Xilinx, access the World Wide Web site at
www.xilinx.com .
Note to Editors: Xilinx is a registered trademark of Xilinx, Inc.
All XC-prefix product designations are trademarks of Xilinx, Inc.
CONTACT: Xilinx, Inc.
Ann Duft, 408/879-4726
ann.duft@xilinx.com
or
Oak Ridge Public Relations
Frankie Borison, 408/253-5042
frankie@oakridge.com
KEYWORD: CALIFORNIA
INDUSTRY KEYWORD: COMPUTERS/ELECTRONICS COMED
TELECOMMUNICATIONS PRODUCT |
