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Non-Tech : Ashton Technology (ASTN)

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To: Capitalizer who started this subject	1/8/2002 4:35:21 PM
From: mmmary	Read Replies (1) of 4443

Why evwap isn't being used Forrester Research in Cambridge, MA finds that the top three factors for why a firm buys technology are reliability, compatibility with current systems, and customer support. Things like best technology and even price fall much further down the list. Leading-edge technology only ranked 13th among the 19 factors given by businesses for their purchasing decisions. The latest technology is rarely the thing that creates the most business value. You have to have good support. You have to have compatibility. It has to work. It has to be reliable and available. If you have the latest technology, and it's flaky and the vendor doesn't support you, and it doesn't work with what you've got, there's just not a lot of business value there. I think a lot of companies, particularly new companies, tend to fall down on one of the three criteria. They may be great at fitting it in with what you have, but they don't support the product. Or it may be reliable, but it's new and doesn't fit with the existing infrastructure.

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