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Non-Tech : E4L, Inc. (NYSE: ETV)
ETV 14.22+1.0%4:00 PM EST

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To: Donald A. Kerper who wrote (157)7/1/1997 4:04:00 PM
From: Todd D. Wiener   of 1080
 
RESEARCH ALERT - National Media cut

Reuters Story - July 01, 1997 10:26

NEW YORK, July 1 (Reuter) - J.P. Morgan said it downgraded
National Media Corp to market performer from buy.
-- said after the market closed on Monday, National Media
said it will postpone reporting its results for the fourth
quarter and fiscal year until July 15. For the year ended March
31, National Media expects to post a pre-tax loss of $40-$45
million, including one-time charges.
-- said National Media also expects to receive a "going
concern" opinion from its auditors.
-- said cannot recommend purchase of National Media until
there is more information about the auditor's concerns.
-- National Media lost 11/16 to 5-13/16.
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