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To: kas1 who wrote (541)7/2/1997 12:16:00 AM
From: Harry Landsiedel   of 990
 
Re: The Digital Future. I have no crystal ball but it seems to me that there are several keys to what consumers want. First, they want customization -- the ability to tailor what they get for their own personal desires or whims. Second, they want it when they want it not at some preordained time. These two requirements mean less "mass" media and more "niche" media.

I have noticed something interesting recently that may bear on this. When I recently traveled on American Airlines they had one movie and only a few were watching. When I traveled on Virgin Air when each passenger had his/her own TV and five choices of movies, plus games, plus music videos, most people were glued to their monitor.

This phenomonon makes the networked PC the easier vehicle for the digital future, if it can bring the kind of entertainment that people want, economically. JMHO

HL
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