Hoover's Inc (HOOV) Message Board

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Technology Stocks : Hoover's Inc (HOOV)

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To: Elroy who wrote (821)	1/16/2002 4:46:54 PM
From: A.L. Reagan	Read Replies (1) of 848

YHOO revenues beat expectations by 10% - a good sign for the on-line ad market. In the meantime, and I dunno if anybody noticed, Hoover's has really jacked subscription rates - the basic subscription is now $49.95 per month or $399 a year - and there are two tiers of premium subscriptions geared towards enterprise customers. Assuming that the Tarristas at least sort of know what they are doing on the revenue side, and fewer than two-thirds of the previous subscribers churn out, this could have some decent impact on P&L. Maybe it's time to think about selling some of these puppies...

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