re: Vodafone MMS by mid-year
>> Vodafone To Roll Out MMS In Europe
Cellular News
January 17, 2001
Ericsson has won a global contract from Vodafone to supply Multimedia Messaging software. The companies have agreed a roll-out schedule that will see commercial availability of the service in Europe from the middle of this year. Vodafone will initially roll out Multimedia Messaging Services (MMS) in Germany, Greece, Ireland, Italy, The Netherlands, Portugal, Spain, Sweden and the United Kingdom, with services in a number of Vodafone operating companies to follow. The two companies have formed a global team to see the project through its roll-out.
"MMS is an integral part of Vodafone's messaging strategy. Our customers will soon be able to compose and send media rich messages to one another, as well as being able to choose to have value added messaging content delivered to their mobile devices. Vodafone believes the greater functionality of MMS will be the starting point of a broader customer experience which will pave the way for 3G usage," says Thomas Geitner, Chief Executive, Global Product and Services, Vodafone. "Our decision to choose Ericsson as Vodafone's global supplier also demonstrates our ability to develop global service platforms once, creating cost synergies and seamless service access across our worldwide operators". <<
- Eric - |
