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Strategies & Market Trends : Guidance and Visibility
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To: 2MAR$ who started this subject1/24/2002 4:51:58 PM
From: wgh613   of 208838
 
PXLW new product,

PRESS RELEASE: Pixelworks Unveils Pdts >PXLW

01/24/2002
Dow Jones News Services
(Copyright © 2002 Dow Jones & Company, Inc.)


Pixelworks Debuts New Family of
All-In-One ImageProcessor ICs Optimized for Mainstream Monitors and
Smart Panels

TUALATIN, Ore.--(BUSINESS WIRE)--Jan. 24, 2002--

World's First 0.18-Micron Fully Integrated ImageProcessor ICs

Incorporate World-Leading Flat Panel Interface Technology

from Analog Devices


Pixelworks, Inc. (Nasdaq:PXLW) debuted today a new family of ImageProcessor ICs that are the highest performing products designed specifically for rapidly growing smart panel applications and the mainstream LCD monitor market.

The highly integrated ImageProcessor ICs combine Pixelworks' award-winning image processing technology with world-leading, flat panel interface technology from Analog Devices to deliver a complete, low-cost flat panel monitor electronics solution on a single chip.

Using an advanced 0.18-micron CMOS process, the new family of `all-in-one' ImageProcessor ICs are architected to supply the flat panel monitor industry with competitively priced state-of-the-art products. This new system-on-a-chip ImageProcessor Architecture uses an embedded microprocessor, on-chip memory, digital signal processing circuitry and Pixelworks' unique Panel IQ technology that allows the ImageProcessor IC to connect directly to the LCD panel electronics. This innovation reduces costs by eliminating components and streamlining manufacturing.

Analog Devices provided the high-performance analog and mixed-signal design expertise required to implement a high-speed, triple 8-bit analog-to-digital converter, low-jitter PLL and DVI receiver in 0.18 micron CMOS that will operate up to 170 Mhz. The result is a series of fully integrated, pin-compatible system-on-a-chip ICs that deliver outstanding image quality up to UXGA-resolution (1,600 by 1,200 pixels), broad compatibility, ease of use and rapid time to market.

Ross Young, President and CEO of DisplaySearch, the worldwide leader in flat panel display market research, said: "The combination of Pixelworks and Analog Devices is a formidable team. This family of high performance chips is optimized for the rapidly growing LCD monitor market. We expect the LCD monitor market to exceed 27 million units in 2002. Monitors manufactured using the newer smart panel and smart integration model are expected to grow by 388 percent this year."

"Many of our customers already use Analog Devices' display interface chips together with our products, so integrating the technologies onto a single piece of silicon makes sense and allows us to extend our broadly adopted ImageProcessor Architecture into the mainstream monitor market," said Allen Alley, President, CEO and Chairman of Pixelworks. "We selected Analog Devices because of the company's number one share in the display interface marketplace and leadership in analog and mixed-signal technology."


New Family of ImageProcessor Chips Targeted for LCD Monitor Segments


The PW13X series features Analog Devices' state-of-the-art, high-speed triple 8-bit analog-to-digital converter that handles signals ranging up to UXGA resolution and their industry proven ADI DVI receiver.

The PW13X family of ImageProcessor ICs incorporates Pixelworks' unique Panel IQ technology, which allows direct connection to the display source and column drive electronics, thus reducing overall system cost. The Panel IQ suite of features combines an industry leading programmable TCON with advanced EMI reduction technologies as well as other features developed by Pixelworks supporting a broad range of LCD panels for smart panel and smart integration LCD monitor applications. The initial products in this family are as follows:


-- PW135 ImageProcessor featuring integrated analog and digital
interfaces and embedded Panel IQ technology;

-- PW133 ImageProcessor featuring an integrated analog interface
and embedded Panel IQ technology;

-- PW131 ImageProcessor featuring integrated analog and digital
interfaces; and

-- PW130 ImageProcessor featuring an integrated analog interface.

All products are offered in speed-graded versions from XGA to UXGA input resolutions.

The PW13X family extends Pixelworks award-winning ImageProcessor Architecture into mainstream monitor applications with these key features:


-- Image Scaling - Second-generation up and down scaling with
high-quality, independent horizontal and vertical DSP scalers
that provide programmable sharpness, supporting input
resolutions up to UXGA resolution and output resolutions up to
UXGA;

-- Automatic Image Optimization - Perfectly adjusted images with
no user intervention, regardless of the input source;

-- Enhanced Fail-Safe(TM) - Pixelworks expands its patent-pending
Fail-Safe(TM) mode which extends monitor compatibility and is
designed to minimize user frustration while reducing support
requirements and costs for monitor manufacturers. The new
Fail-Safe(TM) mode supports a full-color screen that ensures
users can always see their computer desktop even when the
graphic signals driving the monitor are set at resolutions or
refresh rates beyond the monitor's capabilities;

-- Video Interface Support - Integrated YUV to RGB converter and
on-chip deinterlacer gives manufacturers a low-cost option for
video inputs, enabling low-cost, feature-rich multimedia
monitors;

-- On-screen Display - Manufacturer can implement a customized
user interface with bitmap graphics using a palette of 64,000
colors;

-- On-chip Microprocessor and Memory - The PW13X series includes
an x86-compatible microprocessor with integrated RAM; and

-- Complete Software Development Environment - Pixelworks
includes the embedded operating system, source code and
proprietary software tools needed to customize display
devices.

The PW13X chips will be sampling later in the first quarter of 2002 and will be available in a 208-pin PQFP package.
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