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Strategies & Market Trends : Booms, Busts, and Recoveries
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To: Don Lloyd who wrote (14000)1/26/2002 1:26:13 PM
From: Wildstar  Read Replies (2) of 74559
 
>>>Why don't newspapers come rolled up in a can and why don't soft drinks sit in an open rectangular tray in a refrigerated box?<<<

The subjective marginal utility of taking additional newspaper is almost zero, unlike taking an additional can of coke.

Once a newspaper has been read once, nothing is gained from reading another copy of the newspaper.

However, if cokes sat in an open rectangular tray, people would take additional cokes and hoard them for use later.
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