Intel regained ground from AMD, analyst says
But AMD improved average selling prices of its processors
By Jack Robertson
EBN
(01/25/02, 12:36:00 PM EST)
Intel Corp. ramped up low-end Celeron processor sales in the fourth quarter to gain back some PC market share lost to AMD, according to Dean McCarron, preisdent of Mercury Research, Scottsdale, Ariz.
Intel grabbed an 80.6% share of the PC market compared with AMD's 18.5% share, he said. If Intel processor sales for X-Box are included in the tally, Intel's market share was 81.2%, compared to 18% for AMD, he told EBN.
McCarron said the increased Intel market share apparently came from a strong push in low-price Celeron processors, which ended up making Intel overall processor ASPs for the quarter flat. "By contrast, AMD, even though losing some market share, essentially increased its ASPs sharply by selling a higher mix of higher price Athlon processors, even though their market share declined. The net result wasn't all that bad for AMD," he expalined.
For the full 2001 year AMD picked up market share as officials indicated to analysts a week ago. McCarron said AMD's processor share went to 20.2% for the year, up four percentage points. Intel dropped to 78.7% for the full year, down from 82.2%. |
