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Technology Stocks : Intel Corporation (INTC)
INTC 40.04-3.3%1:37 PM EST
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To: wanna_bmw who wrote (157322)1/30/2002 2:04:36 PM
From: Tony Viola  Read Replies (1) of 186894
 
wbmw, > P.S. Why would they abandon the Athlon brand name at this point? Wasn't the whole idea of creating a brand name so that people would recognize the product by the name brand?

True. There was speculation when Intel came out with, what, Katmai and Willamette, that they may have names other than PIII and P4. Intel correctly figured that the Pentium name was too much of an icon to fool with.

Tony
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