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Technology Stocks : Qualcomm Moderated Thread - please read rules before posting
QCOM 174.01-0.3%3:59 PM EST
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To: foundation who wrote (18639)1/31/2002 6:54:06 PM
From: Maurice Winn  Read Replies (1) of 196645
 
Ben, same old story: P-----g <'Cell breathing' takes unexpectedly heavy toll on capacity in third-generation test project. Third-generation mobile data trials on the Isle of Man have hit a stumbling block that could seriously affect business use when the service goes live.

Initial tests prove that 200-300Kbps data rates are possible and that 3G users can browse standard HTML web pages wirelessly at similar speeds to DSL.

But fluctuations in data rates and signal range, known as 'cell breathing', will affect the rollout of any commercial services by undermining the service reliability that business depends on.

"Obviously network capacity is a finite thing affected by the number of people using it," said Manx Telecom CEO Chris Small at a demonstration last week. "You have to price it to attract enough people to make it worthwhile, but not so many as to clog up the network.">

Whoa!! This Chris Small guy must be some kind of registered marketing genius to understand such a thing.

But the big test will be whether he can make the leap of intuition to prevent "Cell Suffocating" [they call it breathing], overloading and frustrated customers, by maintaining a constant load by instantaneous pricing displayed on the device so that people log on when the price is low and get something else to do when it's expensive and high value applications are being used.

It can be done with an easy BREW application chatting to the basestations serving the subscriber at the time.

Mqurice
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