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Microcap & Penny Stocks : FRSH
FRSH 11.21+3.3%Nov 7 9:30 AM EST
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To: straight life who wrote (70)7/3/1997 8:01:00 AM
From: Richard Mazzarella   of 531
 
Taichi, thank for the information. I can't find products, but reports I have heard from others the FRSH FreshPic't Florida orange juice is the best available, much better than fresh squeezed (fresh squeezed can't have consistent quality). I think they still have contracts with Marriott? The Hansen acquisition brings them to a national company with equivalent sales. Book value and potential earnings has this company one of the best deals on the street. The next earnings report will be key. Good earnings and away we go.

The company suffered from an AOL message board and a Florida newspaper stock promoter that hyped the stock last year to levels beyond what earnings could support then. The stock of course then corrected and is currently shunned by investors. Like much in life, timing can be everything. Buy when everybody unfairly hates a stock IMO. The stock is very undervalued and thinly traded. The very small float could have an explosive reaction when the market responds to positive earnings. There is always a potential for a Snapple like buy out from a major that doesn't like the competition of a high quality juice supplier. Unique, high quality products of FRSH differentiate it in a market which is dominated by so so quality. The market for FRSH high quality products in that market should have high growth potential. FRSH is a good investment grade stock IMO. BTW, I have been buying more FRSH also.
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