Maybe He really knows AMD Chips....
thestreet.com
Ride With the Tiger
Speaking of infelicitous corporate ventures into sports, we were quite impressed by Wednesday's news that chipmaker Advanced Micro Devices (AMD:NYSE - news - commentary - research - analysis) will be sponsoring the Ferrari Formula One Team.
Chips and Dings
Now, it makes sense to us that AMD has backed a professional video-gamer's league, and that rival Intel (INTC:Nasdaq - news - commentary - research - analysis) once sponsored the Professional Chess Association. But the connection between PC processors and flash memory on the one hand, and high-velocity hydrocarbons on the other? We don't quite see it.
Perhaps our vision is impaired, suggested an AMD spokesman. The manufacturer, he said, has a passion to win, a strong competitive drive and an urge to innovate. These are "attributes, I think, people would think Ferrari shares," he added.
You know, maybe you're right, we said. It just occurred to us, in fact, that computers and race cars have something else in common: They both crash.
"I think I'll refrain from making any comment," said the AMD spokesman.
O ye of little vision. We hear that Arthur Andersen is all set to sponsor a skiing event at this year's Winter Olympics: The Downhill.
:-)
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